To establish its own brand in relation to the competitiveness of foreign competitors |
Time:[2010-1-10 18:09:49] By 2012, China's sportswear market size may be 7.2 billion from the 2009 estimate rose to 12.4 billion U.S. dollars. This growth, Nike air max shoes if realized, may refer a number of Chinese sportswear brands to global industry, an important or dominant position. True not only for sports apparel, for fashion and other consumer industries is also true. Jinjiang local entrepreneurs with deep feeling of many: in about 15 years ago, the company started, most of them in the tiny country workshops where manufacturing footwear, apparel and other light industrial products, and now that they have in the international market occupy an important position . To establish its own brand in relation to the competitiveness of foreign competitors, Chinese companies have several advantages. First of all, their dependence on the chain than their foreign counterparts, making them in terms of quality and brand management have greater control. Another advantage is that local brands can often be more flexible to the second and third line urban sprawl, and these cities are the main source of revenue this year. With the gradual growth from large cities to smaller cities the size of radiation, follow-up capacity has become a sports apparel manufacturer to enter the Chinese market the key. In China,Nike air max shoes an estimated 340 million people regularly exercise. |